Sky Bloom IT
High-quality multisensory special effects printing drives some impressively imaginative campaigns, but rarely does a trend come along that drives so many people to taco ‘bout it.
We’re speaking, of course, of the taco-scented wrapping paper that a famous Mexican fast-food restaurant unrolled a few years ago in a promotional stroke of genius. So many people wanted to Crunchwrap their holiday gifts, in fact, that seven-layer wrapping paper quickly sold out.
That was not a wrap, however, for the concept of infusing gift wrapping and other marketing materials with food-inspired deliciousness.
The power of scent marketing to set a mood, spark a memory, or simply make your stomach growl is a long-established principle in marketing and science.
Your Next Marketing Campaign Could Be as Close as Your Pantry
But we’ve come a long way from lavender and sandalwood. Brands incorporating scented wrapping paper and other packaging options that have drawn attention in recent years have found a lot of inspiration in the pantry.
From wrapping paper that smells like shredded cheese and pineapple to boxes, bags, labels, and promotional items infused with the aroma of everything from macaroni and cheese to fried chicken, food-scented packaging, including scented scratch-off printing, is a popular part of the marketing menu for packaging, custom scratch-off cards and tickets, and other promotions.
The Smell of Victory for Your Next Print or Packaging Promotion
A familiar scent can instantly remind you of a special place or pleasant memory. It’s not just a sweet idea; it’s multisensory science. The brain’s olfactory system is linked to memory, decision-making, emotions, and more. Throw in a great food scent, and now you’ve got appetite working for you too. From freshly baked cookies to cappuccino, to the tropical ahhh of a pina colada, incorporating high-quality food scents into your packaging and wrapping paper lets you set the mood right from the start.
The Unboxing Experience
It’s not just a cheese and bacon-scented evolution. Social media has also changed how companies think about packaging. Influencers and other content creators around product launches have turned box opening into an elaborate presentation and a central part of the experience.
So-called “unboxing” videos centered on gift reveals, seasonal shopping, and “PR box” openings attract large online audiences, and viewers often pay as much attention to the wrapping as to the product itself.
Creativity & Practicality
Whatever you decide to use it for, food-scented packaging creates a delicious first impression and works for a wide range of promotions and products.
Use scents like vanilla, coffee and baked goods to create a sense of comfort, nostalgia or peace. Use unexpected scents like hamburger, pancakes or bacon to create a sense of whimsy, excitement or fun. Scents like peppermint, lavender and eucalyptus can do double duty as marketing and aromatherapy.
Seasonal food scents, from candy cane to pumpkin pie, can create nostalgia and comfort. Experienced multisensory special effects print providers can also create custom scents or recreate your product’s scent for a unique branding opportunity.
Whatever you choose, the right multisensory special effects print provider can help you put it on the table for a memorable impression and exceptional ROI.
