How many deals did you close this month? What’s the progress in your real estate business? You may not answer these questions authentically when your property business is juggling. Property managers, rental tenants, agents, stakeholders, and leaseholders frequently connect with each other. A real estate designed CRM is the right solution for all the property-based issues, queries, and challenges. 

In this blog, you will learn about Real estate-tailored software and prospects, highlighting the importance of the tool.  

What is a Real Estate CRM?

Real estate businesses encompass residential, commercial, and rental properties. Beyond traditional sales and purchase business, the real estate companies manage the rental homes, agreements, transactions, stakeholders’ data, and more. Handling all data manually is highly vulnerable to data loss and other security risks. Thanks to the Real Estate CRM UAE, which introduces innovation and digital transformation to the business.

A real estate CRM software helps property businesses manage leads, contacts, communication, client data, agreements, transactions, and more. The main purpose of the CRM is to store all data in a more reliable and secure workplace. Moreover, the AI-powered CRM automates schedules, appointments, event management, client reminders, and lead nurturing, boosting work efficiency.  

Core Features

CRM with a versatile suite of tools manages the property data and clients. Here are some key features mentioned

• Contact management

Can the proprietors categorise all contacts and their information separately? Surely it may create a mess as agents have multiple types of clients, including sellers, buyers, investors, leaseholders, etc. The task becomes easier with the CRM as it categorises and stores data in an organised way. Just click on the category and view the real-time data about the client.  

• Schedules

With comprehensive CRM solutions, tasks, business events, celebrations, project deadlines, and appointments become quite easier with the sophisticated tool. 

• Property listing and directories

CRM tools are considered ideal as they update the business on the real estate listing and directories effortlessly. Consequently, property businesses can show appearances in the more advanced property market. 

• Sales and marketing

With an efficient and automated lead management system, the software sends the closed deals into the sales funnel and keeps on hitting the “hot” leads. 

• Analytics

With the real-time client’s data tracking, CRM monitors the behaviour, preferences, attitude, and sales potential. Resultantly, the tool brings more realistic and authentic data than any other offline option. 

Benefits

Property agents and real estate companies incline towards the tool for several reasons. Its potential benefits bring the tool to the spotlight:

• Competitive Solution

The strong customer relationship, fast communication, and instant lead tracking provide a competitive edge. Moreover, AI-enabled CRM also compare te current marketing trends with the business strategy. 

• High work efficiency

Automation, fixed schedules, and data tracking enhance work efficiency, leading to high business revenue. 

• Strong customer relationship

Automated emails, reminders, and notifications keep the customers aware of the new lands and projects. It increases the bonding with the customers.  

• Transparent sales process

The software reveals similar information to all the administrators, leading to better project communication. Moreover, the sales, leads, and project progress remain updated and present a more realistic analytics

• Secure communication

Advanced CRM software features inbound communication tools as well as integrations with third-party communication apps. All emails, calls, SMS, and team interactions get recorded. Moreover, CRM saves the business clients from scams and fraudulent services. 

Challenges

In this tech era, software digital solutions face multiple challenges, and so do CRM tools. One ofthe biggest challenges is the user adoption. Initially, employees are resistant to the advanced digital tools as they are more comfortable with the old methods. 

Lack of strategy planning and user training causes failure in the right implementation of the software. However, these challenges can be overcome with the employee training nd ongoing software support. 

Which is the best property-tailored CRM in UAE?

Bitrix24 CRM, with more than 35 tools, has become a popular suite for the real estate industry globally. From the website building to the project management, the workspace offers multi-modal solutions. SAABSOFT, the strategic partner to Bitrix24, helps the organisations to implement the software authentically. Professionals with expertise in the Bitrix24 algorithm introduce innovation and enhance the platform’s credibility. 

FAQs

What is the major challenge in CRM implementation?

Gaining user adoption is the major challenge in CRM implementation, as employees can resist change. Moreover, aligning the software with business needs and objectives is another greater challenge. With the right implementation technique, these challenges are easy to cope with. 

Is Bitrix24 a good CRM?

Yes, Bitrix24 with its comprehensive CRM solutions is a good-to-go option. Whether you run a small real estate enterprise or work with a medium-sized organisation, it is beneficial for all. It excels in providing robust CRM and project management features, which stand out compared to other platforms. 

What are the main differences between Salesforce and Bitrix24?

Salesforce provides industry-specific solutions for multiple industries, including real estate, healthcare, manufacturing, and more, through its Salesforce Suite. On the other hand, Bitrix24 offers broad customisation solutions rather than unique industry specifications. 

What are the four types of CRM?

There are four types of CRM software: operational, analytical, collaborative, and strategic. These all types incorporate in the single CRM platform for better performance.